Where Canadians Donate: Donating by Type of Organization

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Link: http://www.givingandvolunteering.ca/pdf/reports/Where_Canadians_Donate.pdf
By: David Lasby, David McIver
Org: Canadian Centre for Philanthropy
Date: 2004

Nearly 8 in 10 (78%) Canadians aged 15 and over made at least one donation to a charitable or nonprofit organization in 2000, according to the National Survey of Giving, Volunteering and Participating (NSGVP). On average, these donors contributed $259 each, for a total of $4.9 billion. What types of organizations did Canadian donors support? What distinguishes Canadians who donated to one type of organization from those who donated to other types of organizations? What might these findings mean for Canadian charitable and voluntary organizations that hope to attract and retain donors?

This report draws on data from the 2000 National Survey of Giving, Volunteering and Participating, which surveyed 14,724 Canadians aged 15 and over about their charitable giving and volunteering over the one year period between October 1, 1999 and September 30, 2000. It begins by describing the personal and economic characteristics of Canadian donors. Next, it presents findings on why these Canadians donate, what prevents them from giving more, and the methods by which they make charitable donations. It then turns to an analysis of Canadians who donated to six specific types of organizations: Health organizations; Social Services organizations; Religious organizations; Education and Research organizations; Philanthropic Intermediaries and Voluntarism Promotion organizations; and Arts, Culture and Recreation organizations.

In each section, we examine the characteristics of Canadians who donated to each type of organization, their motivations, the barriers they faced, and how they made their donations.

This report is available for download in Adobe Acrobat PDF format (500 KB, 36 pages).