Click Here: Using New Media Technologies with Our Newcomer Clients - Webinar Recording and Information Package

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This July 2, 2008 session provided an overview of emerging Web 2.0 trends and demonstrated online information sharing using simple internet tools. The session covered and demonstrated some of the free sites and resources that can help your work and find out how easy Web 2.0 technologies can be.


For our webinar, we introduced some concepts, talked about why New Media is important in our work with our clients and with each other and then we created a blog for our imaginary Internationally Trained Accountant client group. This blog included content that we pulled in from a number of different websites, all relevant to our audience and their needs. It also allowed us to have an interactive site for our clients to provide us with comments and input, and allowed us to showcase our site and services.

We spoke in our presentation about the Four Pillars of Web 2.0.

  • Citizen Journalism - Everyone is a content producer
  • Using Multimedia - More video, audio and images
  • Dead Simple - New technologies make it easy to use
  • Communal/Collaborative - Share information easily, and learn from each other

To illustrate these Pillars, we created a project-specific blog and incorporated a variety of tools to make it interactive and dynamic.

Click here to view a recording of this webinar (1 hour in duration).

Note: This link will open a new window.

Information Package

Web 2.0 is also commonly referred to as Social Media. This quick video provides you with a general overview to the tools and concepts we talked about and used in our Webinar.

In this webinar, we provided an overview of and used a number of tools and websites. Below is more information about each of these tools, along with links to the websites and links to useful documents and resources about how you can use them in your work. Where they are available, we've added video explanations of each tool, so that you have a quick, concise, but useful overview of what they are and how they can be used.


View this great 3 minute introduction to what blogs are, why and how you would use them, and how easy it is to create a blog.

There are many blogging tools and sites on the Web. For our demo, we chose Wordpress. Wordpress (once you get the hang of it) has a simple, but powerful interface that allows you to add/embed and include many different types of web content within your blog. It's a quick and easy way to create and maintain content about your agency, project, program or any specific topic you want to keep your clients informed about.

If you want a quick visual introduction to Wordpress and blogging, visit the YouTube site for some great overview and informational videos.

RSS Feeds

Feeds are a way for you to send your website content to people as soon as you create an update. People can subscribe to these updates using a web portal, such as Yahoo, a newsfeed reader such as Bloglines or Google Reader, or, if you create them in this way, via their email. If you have a website, blog, audio/video content, or even photos, you can offer a feed of your content as an option. It's a great way to get your information out to your audience quickly and immediately. They don't have to visit your site to know when you've updated it!

In our webinar, we used RSS feeds in 2 ways:

  1. to pull information into our blog as content (instead of simply linking to that information)
  2. to send information out to our users

View this short video about RSS. It explains how users can access RSS feeds in order to find and be alerted about new information on a website.

For our RSS feeds, we used a website called FeedBurner. Feedburner is not only a great site for you to create your RSS feeds, but it also allows you to create an email subscription option to these feeds - very useful as many people still don't know how or want to use RSS. By having people subscribe by email, your site will send them an update, once a day, only on days when you actually update your blog content.

If you want a quick visual introduction to Feedburner and how you can use it in your blog/website, visit the YouTube site for some great overview and informational videos.

Social Bookmarking

There are a number of social bookmarking tools on the Web. For our webinar, we chose is basically a website where you can store your bookmarks/favourites. This allows you to access and add to/edit them from any computer, anywhere. However, it is also much more than that.

You can see who else has bookmarked a site you saved and then see their bookmarks. This is the social part. It also introduces the idea of trusted or like-minded sources. If you find someone who is finding and bookmarking similar sites, you can add them to your network. Your network connects you to these other users. You can add people to your network and keep track of their latest bookmarks.

You can also really, really easily share your bookmarks. You can give your address to others, create RSS feeds of your bookmarks (even a feed for any and all of your bookmark categories), add people to your network, embed your bookmarks in websites, such as your blog, as we did in the webinar.

If you want a quick visual introduction to and how you can use it in your blog/website, visit the YouTube site for some great overview and informational videos.


You're probably familiar with YouTube. YouTube is a website that allows people to post and share their videos. An inherent trait of YouTube is the ability to embed videos into other websites. And that is what we did in our webinar. Quickly and easily.


A couple of questions about copyright came up in our webinar, from 2 different perspectives:

1. If we embed video from Youtube or other video site, are there any copyright or legal issues we have to worry about when posting these videos or contents?

The short answer is, you should be worried if the video you are embedding itself broke copyright laws. For example, if someone posts a video clip from the CBC on YouTube, they likely have broken copyright law, and you should not then embed that video.

However, the vast majority of videos on YouTube have been posted by the video owners themselves, for the express purpose of sharing them across the internet. Read this quick article about

YouTube Embedding and Copyright.

2. When we post our own content on our website/blog, are we implicitly agreeing to let others use it without our permission?

No. You can still post a strict copyright statement about how your materials can and should be used. However, the reality is that, on the internet, this is difficult to control.

You may want to look into the idea of

adding a Creative Commons Licence to your website/blog. With a Creative Commons licence, you keep your copyright but allow people to copy and distribute your work provided they give you credit -- and only on the conditions you specify. If you want to offer your work with no conditions, choose the public domain.